Google Plus vs. Facebook

I’ve been following the Google Plus vs. Facebook battle for quite a while and I’m convinced that both sites will be around for at least until 2015 clearly Google Plus has the edge over Facebook. I’ve found the following quote from an Internet user and I subscribe ever word of it:

“Facebook reminds me of AOL in the late 90s. I don’t need Facebook to read news, discover new products, or to find interesting links and yet they want to convince me that I must experience the web from inside the confines of their walled garden.

Facebook is going to fail. Not only do they continually change their interface to confuse users and to make ads more effective, but their model is unsustainable. Facebook is getting boring and now people are just going through the motions rather than feeling engaged in something exciting. Facebook’s biggest challenge is the fact that all the information they store is walled up inside of friend’s lists while Google gives you complete access to the world instantly.

Google will survive so long as no one invents a better way to derive information from the Internet.”

I ordered the following article from Textbroker to give you an overview of the differences between Google Plus and Facebook:

Google Plus Vs. Faceook

In the battle social networks, Google Plus and Facebook have emerged as major competitors. Facebook has been king of the hill for a number of years, but Google Plus has quickly come onto the scene as a chief rival. Which one will prevail as the undisputed king of social networking?

Basic Facts

Facebook currently is the biggest social network in the world with over 900 million users. Google Plus has over 250 million users. Obviously Google Plus has a long way to go to catch up to Facebook, and no one’s sure if they will actually pull it off. Facebook is available in more than 100 languages, while Google Plus is available in 60 languages. Google Plus adds about 15 to 18 million users every month, while Facebook adds somewhere between 15 and 20 million users monthly.

Staying Power

Although Facebook definitely has a major advantage over Google Plus currently, Google has staying power thanks to its other services. Even though not everyone has a Google Plus account, there’s a good chance that they use one of the other numerous Google services that are available like Gmail or Google search. With Facebook, you really only have the social network. Because of this, there’s a good chance that more people will eventually come over to Google Plus, since they are already working with other Google products.

Time on the Site

One area in which the sites are very different is in user engagement. Currently, Facebook has much better user engagement and keeps people on the site a lot longer than Google + does. A recent study by Mashable found that the average Google+ user only spends about three minutes per month on the site. With Facebook, the average user spends about 7.5 hours on the site every month. This is a huge difference, and it’s one that Google is going to have to overcome if they have real desires of beating Facebook.

Features

With Google+, you can put your contacts into circles so that only certain people receive updates. You can also video conference and chat with your friends. With Facebook, they allow you to put your contacts in groups, and they also have video conferencing, although not on the same scale. Facebook is known for its numerous games and applications that go along with the social network as well.

Summary

Overall, Facebook is definitely in the driver’s seat right now, but Google could make a move at some point in the future to overtake them.

If you are interested in the Google vs. Facebook battle, you should also read this article: Can Google’s Glass Project destroy Facebook in 2013?

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