With 2013 approaching it”s high time we created our business plan for the remainder of 2012 and the year 2013. Below you will find the projects we have already been working on and those we are going to start and realize by the end of 2013. Our most important strategic goal is to establish a strong Zfort Group Germany market presence. In order to accomplish this goal we systematically need to take the following steps.
1. Creating and marketing iOS TOEIC apps
This is our flagship project and product right now for various reasons. It”s Zfort”s corporate policy that they normally don”t invest any money in their clients” projects. However, since the iOS TOEIC has such tremendous potential, Zfort Group have decided to fund 15% of the development costs.
What”s more, Zfort Group are also going take part in marketing and selling the apps. In addition, Zfort is giving us mobile casino a very generous discount on the development costs which are already several times lower than the offers we have received from German and British iOS app development companies. You can see the progress of the project here: iOS TOEIC app project.
As you can see, there will be two versions, a free trial version with a total of 30 questions and a paid full version with 5 complete TOEIC tests. The beta version of the app will go online by mid-December and we are creating a list of beta tests. We will also feature the beta version through our email newsletter which is read by more than 100,000 people from more than 200 countries. Many of our newsletter subscribers are iPhone or iPad users, so we expect quite significant response and feedback.
2. English For Winners, phase II
English-For-Winners has been very successful and we have decided to offer the contents online for free in addition to the paid download version. Especially because of our partnership with Zfort Group and VOOMY IT-Park we have decided to also create a Russian version of English-For-Winners. You can see the progress of this project here: English For Winners (English and Russian)
In January 2013, we plan to conduct a series of English For Winners workshops for Zfort Group project managers. The workshops will be conducted partly in English, Russian and German. At the end of the workshop, each participant will get a detailed analysis of their English and German language skills, including pronunciation, intonation, vocabulary, vocabulary, and body language.