My friend and business partner, Scott Warner Graham from London is full of brilliant ideas. Every time we meet or speak on the phone he amazes me with his creativity and business savvy. A few weeks ago he told me about an innovate way of advertising and promoting his language school, LeipzigEnglisch: He said he would buy a few city bikes and beach cruisers, put his adverts on them and give them away to students so they can ride them for free.

Simple yet brilliant.

We then developed this initial idea a little further, added some elements and soon a new company was founded: CityAdvertising GmbH. Now, one product we are going to offer and promote is called ‘ShuttleBike’, a water vehicle developed by SBK KIT, an Italian company. ShuttleBike is the ideal device for the Leipzig area: We have a huge and growing system of lakes that are interconnected through channels and waterways. Speaking of channels, a ShuttleBike enthusiast has already crossed the French/British Channel on a ShuttleBike.

We are going to contract Zfort Group, a web development company based in Kharkov, Ukraine to build our websites, CityAdvertising.de and CityAdvertising.eu where in 2014 you will be able to rent and purchase a ShuttleBike to explore your lakes, rivers, canals and channels.